The BD Minute is a marketing initiative to develop practical, business development tips for firm professionals to implement easily and with little effort. This project was especially interesting because the logo that we settled on featured a clock/stopwatch that could be animated in various ways to carry the concept through the video series.
The logo was designed in Adobe Illustrator, but the symbol was carried through with CC Libraries into After Effects to animate the lower third graphics and full screen graphic. It was further taken into Cinema 4D to animate the clock in 3D space for the lower thirds. The over the shoulder “Alert” graphic was designed in Photoshop and its elemets were also carried into Premiere Pro via CC libraries.
Overall, this only took about 5 to 8 hours of total work time to design concepts and get templates built, which will be useful for future videos that now shouldn’t take more than an hour to develop. The content was very well received by the teams involved.