When I started with BEA, Inc. in 2008, they had a very simple graphic identity which worked well while they were small. However, as the company grew and added additional products to new and existing product lines, we felt that a brand redesign using a more illustrative base was a better direction. This new direction allowed for many unique designs that were very well received and helped BEA stand out from the competition.
Starting with one major design from the media kit pocket folders, I was able to extract existing elements and add new related elements that logically fit the designs and brought the content together. Now you could look at several product marketing sheets and be able to tell that they were specifically intended for industrial or security applications. This worked especially well for segments that shared the same products but used them for totally different purposes.