A series of HTML5 banner ads produced for Buchanan within various online business journals. The concept of a countdown timer was used in the print ad and we wanted to have a dynamic ad that would update every time the page loaded. There were 3 types of the ad, a “super leaderboard” for the heading of the page, a “mobile leaderboard” for the top of phone sized screens and a sidebar “block” ad.
This was also the first true HTML5 banner that the publisher used on their site that wasn’t auto-generated via an Adobe Flash converter. This project also helped the publisher develop new guidelines for publishing true HTML5 media. A “win-win” for both organizations.